March 2018 – Present
Senior Digital Strategist
+ Created training program for state federations and central labor councils
+ Led seven figure ad buys for the federation including a midterm cycle buy+ Coordinated large scale media buys for the federation and affiliates on core issues related to policy and grassroots advocacy.
+ Oversaw and managed complex digital and social media programs and advertising buys, from planning to development to execution to evaluation
+ Manage projects and develop strategic creative solutions for internal teams
+ Recommend and implement new ideas and innovations to improve and manage all digital channels (12 total channels managed)+ Wrote digital plans for state federations in tier one states including a mix of paid and organic strategies to reach goals set out by leadership.
April 2017 – October 2017
Digital / Communications Strategy, Manager
+Drove content calendar and content creation.+Engaged team members to think critically about Theory of Change and concepting participatory campaigns for corporate and non-profit clients +Identified cultural moments and creative ways to seed narratives and led campaign ideation
June 2016 – November 2016
+ Led in in-state digital program for the largest non-candidate college campus organizing program in history (300+ campuses) Our purview spanned media planning and buying, email strategy and execution, social media content production and website maintenance.
+ Onboarded and trained all staff members; developed and enforced scope of day to day goals and responsibilities; assisted in recruiting and hiring candidates.
+ Managed a $1.5M media plan that covered persuasion, motivation and awareness, GOTV and cell phone number acquisition across social (Facebook, Twitter, Snapchat), 1:1 audience networks and run-of-site.
+ We grew social audiences from 5K to 20K, primarily through organic tactics; grew our email list by 27%; and produced over 190 unique pieces of video content.
May 2015 – June 2016
Lead Digital Strategist
People for Bernie 2016
+ Lead a team engaging Bernie Sanders supporters to online and offline actions through direct social media contact.
+ Assisted in scaling a Facebook page to over 1,000,000 “Likes” in 12 months.
+ Created content which reached over 90 million people a week on average. Used Adobe Creative Suite to create visual content.
+ Assisted in list building and curating content on multiple platforms, Facebook, Twitter, Snapchat, and Instagram.
June 2014 – June 2016
Apple, Inc.+ Delivered optimal customer service through professionalism and product knowledge. Designed and delivered solutions-based sales demos & presentations in a variety of environments. + Assisted customers to help solve iOS, OS, and Mac hardware issues. + Apple Certified Mac Technician (ACMT) – May 2015
Dec 2014 – July 2015
+ Scaled facebook page from 2,000 to 5,000 likes
+ Built and managed website content.
+ Managed two interns and two copy editors in this role.
+ Wrote and implemented campaign plans for a Music Track release and #SayHerName campaign.