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Hi, I am

Caleb-Michael

I am an organizer.

about me

Things I Do

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COPYWRITER

I write emails. From Fundraising to Action Build to Events, I can do it all.
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WEB DEV

I can design super interactive websites and build in HTML5, JavaScript and some Ruby.
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DIGITAL ADS + SOCIAL MANAGEMENT

I can manage your social media content. I am a master at all things social media from Facebook to Snapchat, Twitter and anything in between, I can create you awesome content and copy. I have years of experience with media planning and buying. I am an expert at using social listening tools to better understand audiences, adjusting on-the-fly and making nimble decisions for the best outcomes.
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PROBLEM SOLVER

I have strong project management skills. Seeing a project from the beginning to completion is my specialty.

Work Process

DISCOVER

IDEA

DESIGN

DEVELOP

TEST

LAUNCH

Clients

https://www.nextgenclimate.org
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Fun Fact

14 Countries Visited

2 Articles Published

20.000 Ounces Of Coffee

7 Awards Won

resume

WORK HISTORY

March 2018 – Present

Senior Digital Strategist

AFL-CIO

+ Created training program for state federations and central labor councils

+ Led seven figure ad buys for the federation including a midterm cycle buy

+ Coordinated large scale media buys for the federation and affiliates on core issues related to policy and grassroots advocacy.

+ Oversaw and managed complex digital and social media programs and advertising buys, from planning to development to execution to evaluation

+ Manage projects and develop strategic creative solutions for internal teams

+ Recommend and implement new ideas and innovations to improve and manage all digital channels (12 total channels managed)

+ Wrote digital plans for state federations in tier one states including a mix of paid and organic strategies to reach goals set out by leadership.

April 2017 – October 2017

Digital / Communications Strategy, Manager

Purpose

+Drove content calendar and content creation.

+Engaged team members to think critically about Theory of Change and concepting participatory campaigns for corporate and non-profit clients +Identified cultural moments and creative ways to seed narratives and led campaign ideation

June 2016 – November 2016

Digital Director

NextGen Climate

+ Led in in-state digital program for the largest non-candidate college campus organizing program in history (300+ campuses) Our purview spanned media planning and buying, email strategy and execution, social media content production and website maintenance.

+ Onboarded and trained all staff members; developed and enforced scope of day to day goals and responsibilities; assisted in recruiting and hiring candidates.

+ Managed a $1.5M media plan that covered persuasion, motivation and awareness, GOTV and cell phone number acquisition across social (Facebook, Twitter, Snapchat), 1:1 audience networks and run-of-site.

+ We grew social audiences from 5K to 20K, primarily through organic tactics; grew our email list by 27%; and produced over 190 unique pieces of video content.

May 2015 – June 2016

Lead Digital Strategist

People for Bernie 2016

+ Lead a team engaging Bernie Sanders supporters to online and offline actions through direct social media contact.

+ Assisted in scaling a Facebook page to over 1,000,000 “Likes” in 12 months.

+ Created content which reached over 90 million people a week on average. Used Adobe Creative Suite to create visual content.

+ Assisted in list building and curating content on multiple platforms, Facebook, Twitter, Snapchat, and Instagram.

June 2014 – June 2016

Genius

Apple, Inc.
+ Delivered optimal customer service through professionalism and product knowledge. Designed and delivered solutions-based sales demos & presentations in a variety of environments. + Assisted customers to help solve iOS, OS, and Mac hardware issues. + Apple Certified Mac Technician (ACMT) – May 2015

Dec 2014 – July 2015

Manager, Strategy

Sankofa.org

+ Scaled facebook page from 2,000 to 5,000 likes

+ Built and managed website content.

+ Managed two interns and two copy editors in this role.

+ Wrote and implemented campaign plans for a Music Track release and #SayHerName campaign.

EDUCATION

2014

Communications / Political Science

Unversity of Missouri – Kansas City

2010

High School Diploma

Knob Noster Senior High School
Download CV

Design Skills

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Adobe Premiere Pro

Social Skills

adwords

Facebook

Twitter

SnapChat

HootSuite

Facebook Ad Manager

Google Analytics

Additional Skills

Salesforce

Action Network

EveryAction

Salsa

Media Buying

SnapChat

TESTIMONIALS

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Jenni Siri

People For Bernie
Caleb-Michael is amazing to work with, creative, energetic and extremely talented. I’m always impressed with his attention to detail.

Renee Miller, Esq.

Associate Director, Social Strategy
The very first thing you will notice about Caleb-Michael is his work ethic. The second is his humility. He jumps in feet first and is unafraid to iterate and pivot as a project evolves. In fact he will offer audience and zeitgeist insights that will often change a project for the better. His passion for digital and social strategy is second only to his passion for his team. He puts people first and prioritizes a well functioning team. Recognizing that a team that works well together produces unstoppable and undeniable deliverables! I was so lucky to work alongside Caleb-Michael. I hope that his passion, dedication and work ethic that I so admire will rub off on me as we build digital content strategy together.

Jackie Saunders

Senior Digital Strategies Manager
Caleb-Michael is a strategic thinker and digitally savvy leader on the AFL-CIO’s team. His instincts for cultivating deep audience engagement are top notch, and his work speaks for itself. Caleb-Michael is the kind of person you can give several high priority responsibilities to without worrying about execution. He is a steady pair of hands with impeccable judgment.

contact

Let’s Socialize

Portfolio

    Research Paper: Impartial Juries in Social Media World

    Graphic Design: Share Graphic

    Video Production

    Million Hoodies Flyer

    People for Bernie: Rally Graphic

    People for Bernie: Share Graphic

    People for Bernie: Share Graphic

    People for Bernie: Share Graphic

    People for Bernie: Share Graphic

    People for Bernie: Share Graphic

    People for Bernie: Logo

    Million Hoodies Congress