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Hi, I am

Caleb-Michael

I am an organizer.

about me

Things I Do

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COPYWRITER

I write emails. From Fundraising to Action Build to Events, I can do it all.
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WEB DEV

I can design super interactive websites and build in HTML5, JavaScript and some Ruby.
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MANAGEMENT

I can manage your social media content. I am a master at all things social media from Facebook to Snapchat, Twitter and anything in between, I can create you awesome content and copy.
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PROBLEM SOLVER

I have strong project management skills. Seeing a project from the beginning to completion is my specialty. Let me complete your next project.

Work Process

DISCOVER

IDEA

DESIGN

DEVELOP

TEST

LAUNCH

Clients

https://www.nextgenclimate.org
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Fun Fact

14 Countries Visited

2 Articles Published

20.000 Ounces Of Coffee

7 Awards Won

resume

WORK HISTORY

April 2017 – October 2017

Digital / Communications Strategy, Manager

Purpose

+Drove content calendar and content creation.
+Engaged team members to think critically about Theory of Change and Concepting participatory campaigns for corporate and non-profit clients
+Identified cultural moments and creative ways to seed narratives and led campaign ideation

June 2016 – November 2016

Digital Director

NextGen Climate

+ Led in in-state digital program for the largest non-candidate college campus organizing program in history (300+ campuses) Our purview spanned media planning and buying, email strategy and execution, social media content production and website maintenance.
+ Onboarded and trained all staff members; developed and enforced scope of day to day goals and responsibilities; assisted in recruiting and hiring candidates.
+ Managed a $1.5M media plan that covered persuasion, motivation and awareness, GOTV and cell phone number acquisition across social (Facebook, Twitter, Snapchat), 1:1 audience networks and run-of-site.
+ We grew social audiences from 5K to 20K, primarily through organic tactics; grew our email list by 27%; and produced over 190 unique pieces of video content.

May 2015 – June 2016

Lead Digital Strategist

People for Bernie 2016

+ Lead a team engaging Bernie Sanders supporters to online and offline actions through direct social media contact.
+ Assisted in scaling a Facebook page to over 1,000,000 “Likes” in 12 months.

+ Created content which reached over 90 million people a week on average. Used Adobe Creative Suite to create visual content.
+ Assisted in list building and curating content on multiple platforms, Facebook, Twitter, Snapchat, and Instagram.

June 2014 – June 2016

Genius

Apple, Inc.
Delivered optimal customer service through professionalism and product knowledge. Designed and delivered solutions-based sales demos & presentations in a variety of environments. Assisted customers to help solve iOS, OS, and Mac hardware issues. Apple Certified Mac Technician (ACMT) – May 2015

Dec 2014 – July 2015

Manager, Strategy

Sankofa.org

+ Scaled facebook page from 2,000 to 5,000 likes
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Built and managed website content.
+ Managed two interns and two copy editors in this role.
+ Wrote and implemented campaign plans for a Music Track release and #SayHerName campaign.

EDUCATION

2014

Communications / Political Science

Unversity of Missouri – Kansas City

2010

High School Diploma

Knob Noster Senior High School
Download CV

Design Skills

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Adobe Premiere Pro

Social Skills

adwords

Facebook

Twitter

SnapChat

HootSuite

Facebook Ad Manager

Google Analytics

Additional Skills

Salesforce

Nation Builder

EveryAction

Salsa

QuickBooks

SnapChat

TESTIMONIALS

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Jenni Siri

People For Bernie
Caleb-Michael is amazing to work with, creative, energetic and extremely talented. I’m always impressed with his attention to detail.
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Sheila Morgan

Organizer / Freelancer
He was a great co-worker and a friend. I would’t be where I am without his support.
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Jason Wilson

Digital Director / Strategist
Caleb-Michael was one of the best hires that I made, I was sad to lose him but know that he was on to bigger and brighter projects!

contact

Let’s Socialize

Portfolio

    Research Paper: Impartial Juries in Social Media World

    Graphic Design: Share Graphic

    Video Production

    Million Hoodies Flyer

    People for Bernie: Rally Graphic

    People for Bernie: Share Graphic

    People for Bernie: Share Graphic

    People for Bernie: Share Graphic

    People for Bernie: Share Graphic

    People for Bernie: Share Graphic

    People for Bernie: Logo

    Million Hoodies Congress