about me
Things I Do
COPYWRITER
I write emails. From Fundraising to Action Build to Events, I can do it all.
WEB DEV
I can design super interactive websites and build in HTML5, JavaScript and some Ruby.
MANAGEMENT
I can manage your social media content. I am a master at all things social media from Facebook to Snapchat, Twitter and anything in between, I can create you awesome content and copy.
PROBLEM SOLVER
I have strong project management skills. Seeing a project from the beginning to completion is my specialty. Let me complete your next project.Work Process
DISCOVER
IDEA
DESIGN
DEVELOP
TEST
LAUNCH
Clients
Fun Fact
14 Countries Visited
2 Articles Published
20.000 Ounces Of Coffee
7 Awards Won
resume
WORK HISTORY
March 2018 – Present
Senior Digital Strategist
AFL-CIO
+Drove content calendar and content creation. +Identified cultural moments and creative ways to seed narratives and led campaign ideation
+Created campaigns and content for State Federations and Central Labor CouncilsApril 2017 – October 2017
Digital / Communications Strategy, Manager
Purpose
+Drove content calendar and content creation. +Engaged team members to think critically about Theory of Change and Concepting participatory campaigns for corporate and non-profit clients +Identified cultural moments and creative ways to seed narratives and led campaign ideation
June 2016 – November 2016
Digital Director
NextGen Climate
+ Led in in-state digital program for the largest non-candidate college campus organizing program in history (300+ campuses) Our purview spanned media planning and buying, email strategy and execution, social media content production and website maintenance. + Onboarded and trained all staff members; developed and enforced scope of day to day goals and responsibilities; assisted in recruiting and hiring candidates. + Managed a $1.5M media plan that covered persuasion, motivation and awareness, GOTV and cell phone number acquisition across social (Facebook, Twitter, Snapchat), 1:1 audience networks and run-of-site. + We grew social audiences from 5K to 20K, primarily through organic tactics; grew our email list by 27%; and produced over 190 unique pieces of video content.
May 2015 – June 2016
Lead Digital Strategist
People for Bernie 2016
+ Lead a team engaging Bernie Sanders supporters to online and offline actions through direct social media contact. + Assisted in scaling a Facebook page to over 1,000,000 “Likes” in 12 months. + Created content which reached over 90 million people a week on average. Used Adobe Creative Suite to create visual content. + Assisted in list building and curating content on multiple platforms, Facebook, Twitter, Snapchat, and Instagram.
June 2014 – June 2016
Genius
Apple, Inc.
Delivered optimal customer service through professionalism and product knowledge. Designed and delivered solutions-based sales demos & presentations in a variety of environments. Assisted customers to help solve iOS, OS, and Mac hardware issues. Apple Certified Mac Technician (ACMT) – May 2015Dec 2014 – July 2015
Manager, Strategy
Sankofa.org
+ Scaled facebook page from 2,000 to 5,000 likes + Built and managed website content. + Managed two interns and two copy editors in this role. + Wrote and implemented campaign plans for a Music Track release and #SayHerName campaign.
EDUCATION
2014
Communications / Political Science
Unversity of Missouri – Kansas City
2010
High School Diploma
Knob Noster Senior High School
Design Skills
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Premiere Pro
Social Skills
adwords
SnapChat
HootSuite
Facebook Ad Manager
Google Analytics
Additional Skills
Salesforce
Nation Builder
EveryAction
Salsa
QuickBooks
SnapChat
TESTIMONIALS
Jenni Siri
People For Bernie
Caleb-Michael is amazing to work with, creative, energetic and extremely talented. I’m always impressed with his attention to detail.
Sheila Morgan
Organizer / Freelancer
He was a great co-worker and a friend. I would’t be where I am without his support.
